New paradigms are emerging in art, bringing stronger engagement and emotional interaction, and a diversity of culture, form, nature, poetic sense, light and line. 

Focusing in contemporary art, Nuartlink gallery connects established and emerging artists with private collectors and businesses. Vida Geranmayeh-Florian, director and curator describes the gallery’s goal as providing “exposure to artists working on the leading edge, whether it is in new attitudes and working methods, or new technologies and theories of art.” Adding to her vision of the gallery, “I would like to create an atmosphere that has new talents and new energy that is not only visual but intellectual. I believe the responsibility of an artist is not only to follow their voice to create original work but also be able to reflect their art in the society. Contemporary art has come along way in past few decades, especially in the global culture that we live in.”

To create a fresh approach to art and gallery presentation, Vida Geranmayeh-Florian blends her artistic passion from her training as an artist with the legendary graphic designer, Milton Glaser, and her entrepreneurial skills running a branding and communications agency for 24 years with a vast portfolio of powerful brands including Bloomberg LP, Standard & Poors, Credit Suisse, and State Street Bank.